New York Times Runs Story Featuring Noted Ostrolenk Faber Client
The April 8, 2010 edition of The New York Times ran a column by Peter Applebome, which at first glance appears to be a David v. Goliath battle with the Times clearly on David’s side. A more careful reading, however, reveals the critical importance of protecting one’s trademark rights.
The “Goliath” in this case is Ostrolenk Faber’s client, the Jewish Board of Family and Children’s Services (JBFCS), one of the nation’s largest and most respected nonprofit mental health and social service agencies. In 2009, JBFCS hired Bicycle Shows U.S. to organize, promote and operate a charitable fundraising bicycle event called the Hudson Valley Ride.
Bicycle Shows was not re-hired, however, for the this year’s Hudson Valley Ride. To the surprise of JBFCS, Bicycle Shows scheduled its own 2010 bicycle ride event on the very same day, using a very similar name, the Hudson River Ride. JBFCS was concerned, reasonably, that such a similar name, for an identical event, on the same day, by JBFCS’s previous promoter in the same Hudson region would cause confusion that would reduce the turnout for JBFCS’s charitable event. JBFCS then asked Ostrolenk Faber to simply request that Bicycle Shows change the name of its event to insure that there would be no confusion between the two events. The dispute was amicably resolved through an agreement in which Bicycle Shows, among other things, adopted a new name, Bike the River Valley.
JBFCS’s Hudson Valley Ride will take place on Sunday, July 18, 2010. For details click here.
To read the Times article click here.